Made for designers, by designers.

Our Story

We believe the best organisations or customer-led. That's why we created Cubb, after years of working on design projects where our customer research was spread across too many platform to count!

In early 2020 we launched the first version of the platform, which focused on creating useful journey maps, that we began testing with our own clients. Since then, the platform has grown to be all encompassing research platform that is helping thousands of designers across the globe.

Our mission is to help 10,000 organisations create truly customer-centric cultures by 2025.

Get to know
the team.

Nate Sturcke


Hiking addict, guitarist, design furniture lover and RISD grad. Operating at the crossroads of design and computer science to craft experiences that people remember.

Ollie Bazzani


Mother of 2, DJ, creative marketer, music and art lover. Operating at the junction of data science and intuition to develop marketing campaigns that bring results.

Matt Norman


Serial entrepreneur, vegan, cat mom, always looking for the next gret podcast. Operating at the sweet spot between art and science to delight customers.

Tamara Ross

marketing manager

Addicted to typography, striving to get 1% better every day, always trying to get that WOW effect. Operating at the crossroads between beauty and performance.

Cony Diaz


Foodie, Hemingway fanatic, flautist and gamer.  Operating at the sweet spot between genius and madness to inspire the next generation of software developers.

Jeff Jiminez

Customer Sucess

Autodidact developer, aspiring astronaut, NBA fan and self-help junkie. Operating at the junction of simplicity and elegance to develop visual solutions that inform and persuade.

Join the Cubb.

Start on a Cubb Starter plan for free and begin uncovering what your customers really need.
Free forever. No credit-card required.